Ford Just Solved The ‘Does Size Matter’ Puzzle Through Their ‘Small But Mighty’ Campaign

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Ford recently released a series of entertaining short clips that clearly answered the ‘does size matter’ debate. Ofcourse it doesn’t, sportstars like Lionel Messi and Sachin Tendulkar are prime examples of that.

The short films demonstrate a moment in life, a person or an idea that is Small but Mighty. From a granny who lifts weights putting a seasoned jock to shame, to a young boy who Messi-ed a football field like a pro.

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The concept has been inspired by Ford’s award-winning range of EcoBoost engines, which deliver superior power, use less fuel and generate fewer emissions.

Take for instance this incredibly cute video about a little kid tripping and tricking – what looks like guys double his age and size.

 

And if that didn’t convince you, they put together short vignettes of instances where the small packed a mighty punch.

 

All good things come in small packages, Ford sure agrees!

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