Axe’s Mature Take On Masculinity Is Refreshing To See – They Are Finally Growing Up

Axe is growing up. From it’s adolescent days of projecting deodorant as a chick magnet, to it’s puberty days of some naughty chocolate eating women, it has finally grown a moustache and has released a far more mature ad. This ad titled ‘Find your magic’, is all about letting go off the traditional notions of masculinity and loving what actually sets you apart.

Find your magic here!

 

 

 

3 thoughts on “Axe’s Mature Take On Masculinity Is Refreshing To See – They Are Finally Growing Up

  1. “Who needs other things when you have your thing!”. Wow. This advertisement is indeed an aberration from the clichéd appeal used in the advertising world. Kudos to you Axe. And yes, To whomsoever it may concern : A fair complexion or a good body does not necessarily get you a job, So many companies need to see this and ASAP.

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  2. Pingback: An Ad Agency Has Vowed To Stop Objectifying Women Through This Sarcastic Video | Mad Over Marketing

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