Coca Cola’s New Digital Campaign For #TasteTheFeeling Is Themed Around GIFs!

Coca Cola’s new global campaign themed on ‘Taste the feeling’, will have a very strong digital presence, where they are engaging their audience with something that we all love – GIFs!

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They have created an immersive online experience at their new website – – where you can customize and share your own GIFs which are inspired by feelings associated with drinking a cold bottle of Coke. Like these ones.

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Right when you enter the website, you are greeted by a music anthem produced by Avicci. This is followed with 32 different icons, each representing an emotion related to Coke, through which you can make your very own GIF.

Check out this one, which we made for ourselves :

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GIFs are definitely here to stay



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