Women fall in love about 7 times in their lifetime, about 5 of them are with shoes. Yes, women love to shop. Getting bored on a Sunday afternoon? Let’s kill time with shopping. Something which is listed under a much procrastinated urgent to-do list for men, is listed under hobbies and leisure activity for women.
Amazon plays on that behaviour and brings out a very relatable yet brand new perception to shopping habits of women.
Conceptualized by Ogilvy & Mather, this social experiment has won quite a few hearts since it’s launch.
They have tapped a very strong consumer sentiment, the fact that a woman buys not only for herself but also for her family. For e-commerce platforms, the most important yet untapped consumer segment is that of house-wives who drive maximum purchase decisions in a household. This ad manages to speak to that target segment.