British Airways’ new campaign for the Indian traveler is titled ‘Fuelled by love’, and very aptly so. Through this film and the brand campaign, British Airways is showing the actual experiences of their cabin crew members who are serving the India routes. These stories reveal how the care and thought that goes into every part of their journey has helped them connect with their customers and provide a more personal service.
The film talks about the story of a young UK based cabin crew member who is flying to India for the first time. On her first flight, she meets an old lady and that’s where the beautiful story unfolds.