You remember that cold icy bucket of water which a string of celebrities were pouring over themselves a couple of years back? It created a marketing wave which every single brand jumped one. We even had a video of an iPhone taking an ice bucket challenge. Well, guess what! Dwayne Bravo has brought back the wave, where a challenger nominates three friends while performing the stunt himself.
But hey, this isn’t just any ice bucket challenge – it’s a ‘Chaampyan’ challenge. He even nominated Amitabh Bachchan, AB De Villiers and Virat Kohli to do the dance. Check it out!
That is some marketing campaign.