MAGGI Hot and Sweet has introduced us to probably the most entertaining advertisement of the year!

Maggi Hot & Sweet has always been quirky and different in their advertising, but their latest campaign is by far the most interesting. They have brought together two contrasting personalities. One who is popular for his hilarious comical antics and the other who has been successfully essaying character roles in movies. Javed Jaffrey as the eccentric wife, and Nawazuddin Siddiqui as the composed husband. It’s a perfect amplification of Maggi Hot & Sweet’s product proposition – “It’s Different!”


While Javed Jaffrey has been associated with the brand for a long time, Nawazuddin Siddiqui’s addition in this unusual pair has really spiced things up and has got the brand buzzing across social media.

It’s different! Check it out!



As Chandler would say, could this pair be any cooler?

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Oh and there’s good news for all marketing folks! While currently they have launched two TVCs, going forward the brand is developing more content around this couple. Specifically for digital and social media. Keep checking this space for more on this campaign.

We are trippin’ on this awesome pairing, what about you?


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