So, what are two big trends in the world of advertising this year?
1) Social Experiments
Yes, we do a lot of them. We asked these strangers to do that, and we asked these women about that. People are relating to reality, and agencies are jumping on it like its the last local in Bombay.
Apologies for using the word loosely, but anything to do with women, how they are beautiful from the inside, how they can be successful, so on and so forth.
This jewelry brand forced fitted both these ideas into one horrific ad, that needs to be shot down right now, before young girls start learning from it.
They asked a bunch of women about the relevance of jewellery in their lives, and then moved onto a social experiment. The experiment had identical twins sitting next to each other, with only one difference – one wore jewellery, the other didn’t. Then, they asked this horrific question –
Which of these twins would make a better entrance at a meeting?
The planted answer was ofcourse, the one with the jewellery. Check out the retardness below :
This ad is so stupid, it makes KRK look good. It is naive to think that jewellery can define you as a person, and not wearing it can define you in the opposite way. It also has a negative impact when young girls watch something like this. Wear your accessories if you want to, and leave them behind if you don’t want to. Keep it simple.
Whoever made this ad, for the sake of humanity we hope you are using protection.