We have seen various campaigns by brands talking about Mothers Day. From the problems faced by single mothers to the emotions felt by a mother whose son lives miles away from her. All campaigns have one single message – ‘call your mom now’, or for some it is even less actionable and is all about saluting the great mothers. But here’s something which a brand did, which is so much more than that.
‘Pate Developers’ took into account the problems that mothers faced while they worked tirelessly in brick and mortar in their construction sites to build quality homes in Pune. There are innumerable mothers like this for whom Mothers Day is just another day at work. The brand felicitated these mothers, and made their day special when they least expected it.
The idea was to go out and do something special for them, and felicitate them with things that will allow them to take care of their children and give them a better upbringing.
Here’s the video, developed in Marathi to reach the regional audiences.