Uber unveiled their logo yesterday, and it was, well, quite something.
And ofcourse, it was thrashed and trolled all over Twitter.
Some even said that it looked like the hip, cooler cousin of SBI
But, is it really that bad? No.
Here’s the deal. Change is uncomfortable. Most drastic brand logo changes have been met with criticism, but with time when we start getting used to the logo, it seems like all of a sudden there’s nothing wrong with it. (And the same will happen with Uber)
Let’s take the example of AirBnb. This is what ‘The Guardian’ posted when AirBnb changed their logo recently.
At the time, this looked ridiculous. But today, can you imagine the AirBnb logo in any other form?
Let’s take a more desi example, Airtel. This is what Economic Times posted when Airtel changed their logo in 2010.
Today, can you imagine the Airtel logo in any other way?
(Just noticed both examples of controversial logos begun with ‘Air’. Anyway, moving on)
Many have argued that the iconic ‘U’ has gone away from the logo, and that will make it difficult for them to order cabs when drunk *Straight Face*.
Really? Why does everything have to be so simple? Nike has one of the most iconic logos, without the N, Playboy has an iconic logo without the P, and Pepsi has an iconic logo without the P. It sounds stupid to even defend this argument.
Brands change logos to keep up with the times, to keep a more modern outlook. Who knows, the Uber logo might just be a little ahead of it’s time.
In a few month’s time, re-visit this post and let us know, if you still feel the new logo is as ridiculous as you are thinking of it right now. Because logos are simply symbols, it takes some getting used to.
Here’s their launch video, which will make you slightly more comfortable about the change.