With World Environment Day just around the corner, Ola teamed with Sehwag, in promoting ride sharing through Ola Share in an innovative fashion. For those of you who don’t know what transpired this morning, Virender Sehwag baffled all of us by tweeting this :
And we were all like ‘Sir, you are not making ANY sense’
In fact our beloved Twitterati came out to question his irresponsible statement. However, he just cleared the air and turns out it was yet another master stroke by him. Very often, there are hard truths which we all know about but do very little do anything about it. We are very quick to have an opinion on everything but when it comes to actions, very few of us do something about it. That’s exactly what Sehwag is trying to point out and he hit the ball out of the park!
This awareness campaign was keeping in mind the upcoming World Environment Day and in association with Ola. The motive was to drive home the point that every single one of us has the power to make a difference in decongesting our cities by sharing rides. Ola smartly used Virender Sehwag’s growing Twitter popularity to get people talking about the pressing issues plaguing the country.
Mr. Sehwag (and also hopefully future Head Coach of Team India), kudos to you!