I’m having a blah day…I have this event coming up…Cersei burned all my stuff up in the wildfire…you don’t need a reason to shop anymore.
Yep, yep, it’s that time of the year again. Myntra is back this 2nd & 3rd July with it’s EORS (End of Reason Sale, silly – not Season) – and we hear it’s the biggest fashion sale in India. Both volume and brands on offer!!
So ofcourse Myntra has a series of communication rolled out to get people buzzing about the EORS. But they’ve done something super interesting this time around. They’re giving us a sneak peek into what goes behind the scenes of provide this big, bad shopping experience. Literally a look at the ninjas burning the midnight oil to bring this shopping experience to us right on our phones (and desktops – see what we did there? 😛 )
The video is a fun look at the entire company coming together in preparation for EORS. From the skaterbois in the warehouse to the models & photographers right down to their CEO Ananth Narayan quipping- “India, Tayyar Ho Jao!”. We’re digging this!
This kind of a behind-the-scenes campaign is a solid foil to all the pop culture ads doing the rounds anyway. Here, we’ve picked up a few of our favourites for you:
A man is impressed.
Cuz they’re marking their favourites to shop goddamit ACP
So, get ready for serious shopping madness, the End of Reason sale starts on the 2nd July!
Mad Tip : They are revealing their offers on the 1st of July so you can shortlist your favourites, keep those thumbs ready!