If You Want To Travel To Your Dream Destination For Free, Panasonic Has A Plan For You

You know how sometimes you’re just stuck in the middle of a dull, dull work day and there is only one single thought constantly running through your head.

You want to just pack your bags and LEAVEEEE! Any place, anywhere. When wanderlust strikes, you have an impossible craving to just travel and explore all the wonder there is out there. New faces, new foods, new fantasies – just live up! That’s all there is to travel after all. Well, Panasonic Smart Phones has come up with a brilliant new campaign targeted to satiate alllllll your wanderlust cravings!

Conceptualized by Sociowash, this awesome campaign is looking to fulfill everyone’s travel fantasies by rolling out an incredible #LiveYourDreams contest. It is all fairly simple – you create your profile, make awesome posts on social media, get it buzzing and win points! What’s at stake? Well, you might want to sit down for this. An all-expenses* paid 3 nights 4 days trip to ANY DESTINATION of your choice! Along with a Panasonic Smart Phone to capture every moment. We love!

Panasonic also launched a short and sweet feature film to promote their campaign – Kaagaz Ke Parindey. The video features a protagonist craving to travel, but stuck with work and deadlines. Basically, she represents each one of us. Eventually she decides to leave the normal and mundane life to take her first step towards living her dreams! What makes the video really special is the amazing soundtrack. The song Kaagaz Ke Parindey by Siddharth Mahadevan really keeps you hooked right till the end. Major props for the music! Have a look –

“In the quest to become successful in life, we start ignoring our dreams and start forgetting what we actually want. We get stuck with our jobs and tied up with responsibilities. With this campaign, we want the youth of the country to break free, head out and live their dreams. The song Kaagaz Ke Parindey portrays this message very beautifully.”  – Pankaj Rana, Mobility Head, Panasonic India

All in all, Panasonic really got this campaign bang on. Right at the brink of the holiday season, when everyone is dying to just get away and let wanderlust take over – both the #LiveYourDreams contest & the Kaagaz Ke Parindey video strike the right chords!

So, now that you’ve read this, are you thinking about your dream destination? Go check out the contest!

 

Credits:
Marketing Manager, Digital (Panasonic): Amlan Pati
Agency: Sociowash
Lyrics & Direction: Tejender Sharma (Gibbous Films)
Consultant: Rohit Sakunia
Music: Saurabh Vaibhav
Vocals: Siddharth Mahadevan
Programming: Saurabh Lokhande
Mastering: Prithvi Sharma


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