From P. V. Sindhu to Priyanka Chopra, from Virat Kohli to Sundar Pichai – Indians today are truly going places. Yet, the real superstars are the people we see around us in India every day. Each Indian loves to go out to celebrate their small and big victories on an everyday basis, in ways which are so colourful and diverse!
There’s an iconic brand which has become an integral part of this celebratory journey we’re all on – Maruti Suzuki Alto. Alto is cutting across all aspects and facets of Indians. Whether its different communities, religions, cities and cultures – Alto is becoming India’s favourite car, and keeps moving ahead with us. Quite literally, its wheels give India the motion it needs to keep moving forward!
Alto’s new ‘Let’s Go India’ campaign captures exactly this sentiment, and it does so in a super fun and peppy manner! Their latest video ad is a delightful peek into how Alto is the perfect fit for Indians from all walks of life. The vibrant colours of the car are a perfect fit for the varied and vibrant passengers it carries. From adorable kids, hip young adults, cops, clowns, dancers – and even a modern day Raavan – the list goes on. Set to a foot-tappin’ local tune mixed with contemporary beats, this video is sure to get you grooving in your seat!
Watch the whole video below:
Do you have a smile on your face and spring in your step after watching this? That’s the vibe Alto wanted to go for. It’s awesome how the campaign goes beyond what the usual car ads do. It was successfully able to capture the raw energy that cuts across India. Here’s to more celebrations – Let’s Go India!