World Cancer Day is marked on 4th February to raise awareness about cancer and encourage its prevention, detection and treatment. It is an initiative which aims to save millions of preventable deaths by creating the right kind of noise around it.
Keeping this in mind, Gleneagles Global Hospitals launched a heart-wrenching short film titled ‘Miscalculation’. The core message of the video is that the ill effects of tobacco not only ruins the life of the individual who is affected but also the lives of their loved ones.
The story revolves around an encounter between two friends and a young tea seller in the middle of the night. The tea seller appears to be a math prodigy who quickly belts out multiplication answers, much to the amusement of the two friends. The story takes a sad turn when we realize that a child with such brilliant skills and potential had an abrupt halt to his education because his father was battling cancer in the hospital and the child was running chores and errands to make ends meet. Check it out –
A very simple story, with a very simple message. Beautifully executed, and gets the point across.
According to Indian Council of Medical Research, head and neck cancers account for more than 5.5 lakh of the total cancer cases reported in India every year, putting India in the sixth place worldwide, making it even more important to raise awareness in our country. The theme for this international day is ‘We can. I can’ – which explores how everyone – either individually or collectively – can do their bit to make a difference.
It’s heartening to see how every year there is more and more conversation for World Cancer Day. We’re delighted to see brands like Gleneagles Global Hospitals take up this initiative and encourage everyone to get involved.
And please remember – ‘Smoking reduces weight, one lung at a time’.