Coca-Cola is putting a modern spin on daytime soaps by having a brother and sister both lust after the pool boy in its latest ad.
It’s one of four new spots for “Taste the Feeling,” Coca-Cola’s global campaign that launched in 2016 as part of its “One Brand” strategy, which unites advertising for Coca-Cola, Coke Zero, Diet Coke and Coca-Cola Light, and Coca-Cola Life.
In “Pool Boy,” the siblings stare out the window longingly at the handsome young man cleaning their pool. They both race outside, nearly tripping over each other, to offer him a Coke, only to find that someone else in the family has already beaten them to it.
Content Source – Adweek