It’s that time of the year again, the festival of colours is upon us! A celebration of the triumph of good over evil, this festival is one of the most popular ones in India, but has begun becoming quite a pain for the women of our country. Why you ask?
There’s a phrase called “Bura na mano holi hai”, which is often followed by something like this.
Whoever came up with that phrase, must be turning in his grave right now. The phrase has been used, abused and taken advantage of by various miscreants during the festival of Holi. It is used as a license to touch inappropriately and take advantage of the situation.
Ghadi detergent’s new ad campaign has caught on to this insight and created a hard-hitting ad around this concept. Conceptualized by ADK Fortune, this video puts the nuisance causing men right in their spot, and aims to change how many perceive this as an opportunity to indulge in inappropriate behaviour with women.
Check it out!
It’s the first time a detergent brand has spoken about cleansing beyond clothes, and Ghadi totally nails the messaging. It’s about time that everyone enjoys the festival in it’s true spirit. After all, Holi hai!