Pepsi’s latest advertisement starring Kendall Jenner has caused a stir on social media, and has received widespread backlash. Pepsi has been accused of being insensitive to the Black Lives Matter movement and they seem to have trivialized the protests against the killings of black people by the police.
In a nutshell, the ad is..
Okay on a serious note, here’s how the ad is structured :
1) A protest is building up on the streets.
2) Kendall Jenner during a photo shoot notices the protests and joins it.
3) Protests are synonymous with the Black Lives Matter movement.
4) Kendall Jenner reaches out to the police officer and hands him a can of Pepsi.
5) The police are suddenly not racist anymore, end of police brutality. Because Pepsi.
Pepsi reduced very real challenges that many experience as a community to ‘a couple of guys in need of a Pepsi.’ This is the complete opposite of the real-world experience of protesting police brutality. It’s trivializing the seriousness of the issue, that merely a can of Pepsi could solve all of the problems on the streets of America.
Bernice King, a daughter of Martin Luther King Jr., was among those who commented on the tone-deaf nature of the ad.
Popular activist Deray Mckesson tweeted this.
Comedian Jim Gaffigan also mocked the ad in a tweet.
And yes, Pepsi finally apologized.