We’re a country of over a billion which undoubtedly houses a plethora of talent, specifically when it comes to sports. However, there are only a lucky and chosen few who actually get the chance to hone their skills and shine in the spotlight. When it comes to a cricket-crazed country like ours, budding talent in other sports rarely get the investment they deserve and seek. Thus, it’s fantastic to see a brand try and make a difference. One such brand all set to make a world of difference to the field of badminton is IDBI Federal Life Insurance!
IDBI Federal Life Insurance’s vision is to inspire young talent to shape a better future through an association with sports and fitness and to actually enable the youth to develop a life & lifestyle of their choice. #QuestForExcellence with Pullela Gopichand is a program that seeks to discover and nurture the best badminton talents in the country and help them evolve into badminton world champions. You can’t think badminton in India without thinking Gopichand. He has been bestowed with the Padma Bhushan and has earned both the Arjuna Award and Dronacharya Award. When it comes to sports, both playing and coaching, it doesn’t get bigger than this. Thus, it’s amazing to see Gopichand collaborate with IDBI Federal Life Insurance to make champions!
We don’t need to look too far when it comes to scouting the new wave of badminton stars – we have the likes of PV Sindhu making India proud at the Olympics, Srikanth Kidambi rising to the top of the Indonesia Super Series Premier, Sai Praneeth shuttling it like a champion in the Singapore Open Super Series, Parupalli Kashyap killing it at the CommonWealth Games, HS Prannoy winning at the Swiss Grand Prix and this is to name a few laurels. Not surprisingly, the common link among all these stars is that they’ve all been groomed under the meticulous leadership of Gopichand. Clearly, the right mentorship is integral to success. But the fact remains that there is a tremendous lot more that needs to be done for badminton in India. Enter IDBI Federal Life Insurance’s Quest For Excellence with Pullela Gopichand! Watch this campaign video to get a flavour of what the program is all about:
It’s awesome to see a brand go beyond just lip service when it comes to a social campaign. IDBI Federal Life Insurance is making a real, tangible program in Quest For Excellence by actually discovering and honing badminton talent so that they get a chance to a life that they have dreamt for themselves. By collaborating with the very best of the best in the field, this makes the program an attractive opportunity to actually create champions for India!
Here’s to IDBI Federal Life Insurance and Quest For Excellence inspiring positive change, creating a wave of fitness and good health, and nurturing talent who bring India glory. And a special hoot for the legendary Gopichand who is passing on his champion streak to the upcoming generations. After all, #ChampionsAreMade!