We just stumbled upon Ola’s latest digital campaign, and it’s quite an interesting one. Sharing a ride with someone is not only energy efficient, it can also be an experience to remember. There are many interesting connections which brew during shared rides every single day. Ola wanted to encourage users to opt for a shared ride, and thought it would be engaging to bring to light some of these beautiful stories of connections made in a shared cab.
The brand has made 3 videos, which are inspired by real stories that occurred in a shared ride. Not only are these videos very relatable, it also helps in breaking the barrier of not wanting to opt for a ride with someone whom you don’t know. Check out the videos below :
1) The one where a rehearsal became a business idea pitch
2) The one where the alumni pulled a prank
3) The one where nerds found a date to comic con