One of the most defining things about ads for bikes is their standard same-ness or stereotyping in messaging. You’ll find a bike ad that raves on about how it looks fantastic and rugged or you may find a bike ad that explains to you all the product features in full glory. But the fact of the matter is the customers are a lot more evolved than just these stereotypes! One size most definitely won’t fit all – people want a combination of all that’s good. This is the insight that’s gone behind the product and campaign for Suzuki GIXXER SF!
Check out their bold ad campaign below :