Alia Bhatt and Ranveer Singh have been creating a storm in the advertising world with their unusual and quirky ‘avatars’ in MakeMyTrip ads. Ever since their first campaign where Ranveer Singh featured as ‘Ricki’, we have been waiting for another campaign, and this time around his look is equally interesting!
The reason this series of ads have been doing exceptionally well for the brand is that each ad has one singular focus and the audience has a clear takeaway from each communication. The brand remembers that getting high profile celebrities on board is not the main focus, but the proposition to the customer is.
In the latest campaign by MMT, the Alia AKA Rimpi, and Ranveer AKA Laddoo (whoops, just Doo) is pitching a very simple thought –
If you are doing every single aspect of your life online, why are you still booking hotels offline?
And that’s not just it, MMT is also offering a free night on your first domestic hotel booking. Check out the TVC below :
What really works for the campaign is the high level of relatability that the protagonists bring to the table. We often rely on word of mouth and use ‘contacts’ to get hotel bookings done, but we also forget that online hotel reviews are perhaps the most honest form of word of mouth.
Through their previous ‘MMT Assured Hotels’ campaign, the brand aimed at removing the uncertainty that comes with booking hotels online, and their latest pitch will act as a catalyst to convert offline users to online.
Here’s to many more of Alia-Ranveer ads, we just can’t get enough of them in these quirky roles!