Hashtags have become as much a part of our lives as dog ear filters and cute dog videos. Initially made popular by Twitter, today hashtags are prevalent across Facebook, Instagram and pretty much the entire web, making it easier for users to search for a particular topic.
The unprecedented popularity of hashtags has often put brand managers in a conundrum as to how to leverage them in the most efficient way. This is where White Rivers Media’s latest endeavour comes into play. White Rivers Media, has just completed 6 years in the social media and digital marketing industry and has released an e-book titled ‘Everything a marketer needs to know about #Hashtags‘.
It’s a super quick read, crisp, to the point and highly actionable. The book contains best practices, tips, essentials and some hilarious global examples of hashtags going wrong. The idea here was to depict how even global brands are finding it difficult to nail the concept of hashtags.
The agency plans to release more content on similar topics, drawing from their experience in the last 6 years and helping the industry to learn from it at the same time.
Shrenik Gandhi, Chief Executive Officer and Co-Founder, White Rivers Media said, “As we complete 6 years in the industry, we would like to thank everyone who has been a part of growth journey and helped us reach here. The industry has grown with break-neck speed and I strongly believe, this is just the beginning. Exciting times ahead!”
Mitesh Kothari, Co-Founder, White Rivers Media said, “We have done some interesting work for brands across sectors in the last 6 years, and we look forward to building more meaningful and stronger connections with stakeholders across the industry. We look forward to this year as becoming one of the top mar-tech driven communication partner to brands across the country. The past years have been of learning un-learning and re-learning and we are eager to know what is stored for us in the future.”
Do check it out, and let us know your own thoughts on the best hashtag practices.