Another Twitter Splat | Flipkart & Snapdeal Founders Take Digs At Each Other

We love ourselves some good Twitter banter – and no one does it better than the honchos at the top e-commerce firms in India. The latest round was between the CEOs of Flipkart and Snapdeal. Let’s set some context: Chinese e-commerce giant Alibaba announced it’s intent to enter India this year seeing the immense potential.…

A Marketing Genius Can Sell Just About Everything – Even Something As Bland As English Speaking Classes!

Imagine you are a copywriter. Then imagine, you have to create an ad for English speaking classes. Then imagine, your client is a giant pain in the ass (probably) and wants you to do something ‘ekdum mast’, something never done before, ‘like ekdum jhakaas’ – for. english. speaking. classes. goddamnit. Difficult, right? No for a…