Sheena Iyengar: How to make choosing easier!

Who is Sheena Iyengar? Sheena S. Iyengar is the inaugural S. T. Lee Professor of Business in the Management Division of the Columbia Business School. She is also Rated as one of the ‘Worlds 50 best B-School professors’ by Poets and Quants. Growing up in a Sikh-American family, the business professor became fascinated with decisions. As…