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Tag Archives: featured

Benetton Creates Yet Another Brilliant Campaign This Independence Day With #UnitedByHope

Benetton is a unique brand that has consistently been every marketer’s delight and every consumer’s hope – truly. They have time and again come up with the most hard-hitting campaigns that fill your heart with joy and positivity. This Independence Day, they’re back with a beautiful campaign that really captures the spirit of the nation…

August 14, 2018 in Mad, Madder, Maddest.

Subway India’s spunky new anthem with Darshan Raval and Shor Police is all about making your life and food the way you want

It is no secret that the one thing millennials love to engage with in the current day and age is content, especially content that they can relate to. Good quality content allows a brand to not only interact with the audience but also enables them to create an emotional connect with their consumers. Subway caught onto this…

August 14, 2018 in Mad, Madder, Maddest.

Ranbir Kapoor Plays A Super Salesman In Renault KWID’s Quirky New Campaign

In the automobile industry, marketing campaigns have become highly predictable. A wide shot of an exotic location, the car zipping around followed by a zoomed in image of the plush interiors and ending with technical features which you and I don’t understand. In this cluttered environment, it has almost become difficult to differentiate between two…

August 2, 2018 in Mad, Madder, Maddest.

As Jeep Forays Into Indian Markets, Even Celebrities Are Making The SUV Their Ride Of Choice

Over the last few years, ever since Jeep made its entry into the Indian Auto market, everyone has been raving about it. Not just you and me, Jeep has been a celebrity favourite as well. Historically, the brand has had various connections with movie stars, sportspersons and musicians in the West, and its exciting to…

August 1, 2018 in Mad, Madder, Maddest.

Nestaway’s Quirky New Campaign Has A Solution For All Your Renting Needs

Are you looking to rent a house in a big city and don’t want to over-spend? Okay sorry, but can you blame us? Renting a house has become an ordeal nowadays. First, you will probably be introduced to the dingiest and shabbiest of apartments. Then, you will probably compromise on the location and the size…

August 1, 2018 in Mad, Madder, Maddest.

Winning over a public outrage – What Airtel has taught us about social media crisis

Now that the dust has settled on the recent social media outcry against Airtel, we decided to sit back and take an objective, unbiased look at the incident. To bring you up to speed, here’s what happened. On a regular Tuesday afternoon, an Airtel DTH customer took to Twitter, mentioning that her complaint wasn’t resolved.…

July 31, 2018 in Mad, Madder, Maddest.

We Are Loving Saif & Kareena’s Holiday Vibes In Airbnb’s Latest Campaign

Airbnb has roped in Saif Ali Khan and Kareena Kapoor for their last campaign which focuses on the couple planning a holiday in the United Kingdom, to eventually showcasing their experience in the city of Windsor in the latest video. We have been following the couple’s journey of planning this trip, right from the very…

July 27, 2018 in Featured, Mad, Madder, Maddest.

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We aren't sure if this is officially released by Swiggy, but it looks like a user's take on what Swiggy's response to Dunzo should be. Ref : when Swiggy launched Swiggy Stores (same model as Dunzo), dunzo welcomed them by referring to them as Buzz Aldrin (second person to step on the moon). So @swiggyindia, is this officially yours?
What a time to be alive.
At first glance this image looks like an eroded Taj Mahal, but once you flip the image you will notice that it is the reflection of the beautiful monument on the Yamuna river which is polluted. The campaign was a kickstart by India Today to save the Taj and to educate people on the ill effects that water pollution, air pollution, and deforestation is having on the monument.
Keep the brand puns coming. (cc: @thintintidin)
Chilling audio of a woman calling 911 and pretending to order pizza.

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