Benetton is a unique brand that has consistently been every marketer’s delight and every consumer’s hope – truly. They have time and again come up with the most hard-hitting campaigns that fill your heart with joy and positivity. This Independence Day, they’re back with a beautiful campaign that really captures the spirit of the nation…

It is no secret that the one thing millennials love to engage with in the current day and age is content, especially content that they can relate to. Good quality content allows a brand to not only interact with the audience but also enables them to create an emotional connect with their consumers. Subway caught onto this…

In the automobile industry, marketing campaigns have become highly predictable. A wide shot of an exotic location, the car zipping around followed by a zoomed in image of the plush interiors and ending with technical features which you and I don’t understand. In this cluttered environment, it has almost become difficult to differentiate between two…

Over the last few years, ever since Jeep made its entry into the Indian Auto market, everyone has been raving about it. Not just you and me, Jeep has been a celebrity favourite as well. Historically, the brand has had various connections with movie stars, sportspersons and musicians in the West, and its exciting to…

Are you looking to rent a house in a big city and don’t want to over-spend? Okay sorry, but can you blame us? Renting a house has become an ordeal nowadays. First, you will probably be introduced to the dingiest and shabbiest of apartments. Then, you will probably compromise on the location and the size…

Now that the dust has settled on the recent social media outcry against Airtel, we decided to sit back and take an objective, unbiased look at the incident. To bring you up to speed, here’s what happened. On a regular Tuesday afternoon, an Airtel DTH customer took to Twitter, mentioning that her complaint wasn’t resolved.…